About the role
Qatar Airways are excited to be launching a new opportunity to join our Loyalty Engagement team as a Loyalty Marketing Specialist.
As a Loyalty Marketing Specialist, you will support in the implementation of the loyalty spaneting strategy (including Brand, Acquisition, Accrual, Redemption and Customer Engagement) through business and channel analysis, spaneting performance and campaign design to deliver against the Loyalty and Digital Direct targets, namely acquisition, revenue, active members, member engagement metrics as well as moving the needle on NPS.
As part of your daily responsibilities, you will also:
Along with key stakeholders, work to solve key business and customer problems through defining and delivery of key campaigns, as well as delivery of the agreed overarching loyalty spaneting strategy
In cooperation with Manager Loyalty Marketing Proactively plan and implement key activities to support core KPI performance metrics (including acquisition, accruals, breakage, redemption, engagement, mobile app downloads and UOR) leveraging the expertise of digital spaneting and CRM teams
Identify and share opportunities for consideration for the use of group-wide assets, with an aim to support overall delivery of incremental business revenue and overall customer engagement I loyalty through resourceful use of assets.
Manage the creative process for campaigns with internal and external agencies, to ensure campaign delivery in accordance to an agreed creative campaign brief
With the line manager, identify progress cross-business initiatives to support growth in-line with loyalty department and digital direct KPls
Work closely with partners, sales, products and creative teams, to develop globally relevant and locally tailored campaigns and experiences, with additional personalization wherever possible and appropriate
Identify, through the use of performance, customer and insight data, opportunities to further deepen the loyalty and Privilege Club brand footprint across the business and partner networks.
Identify the right audiences for each campaign, considering customer segmentation, micro-segmentation and loyalty lifecycle. Define where it is possible and appropriate to deliver target-oriented campaigns through comprehensive presentation and recommendation of result and learnings to support progression and awareness of campaign performance and efforts.
Raise the profile of Qatar Airways Privilege Club through developing of Omni channel campaign and customer experience, employing use of BTL (below the line), TTL (through the line) and ATL (above the line) spaneting, where appropriate and cost effective.
Contribute toward identification of the right mar-tech tools needed to deliver best-in-class customer experiences and progress the personalization efforts day to day and in all digital and at times, non-digital channels
Proactively track campaigns after deployment with performance metrics across all deployed channels to achieve the most optimal outcome by identifying areas of improvements