Position Summary:
The Manager, Loyalty Benefits is responsible for developing the optimal suite of benefits for TrueBlue members, Mosaic members, and JetBlue Card holders. This role will support the broader Loyalty organization by setting the vision for TrueBlue program benefits and how benefits across the entirety of the ecosystem work together with one another. This role will ensure that program benefits are compelling and properly implemented and understood. Through this candidate’s work, JetBlue will look to offer a compelling TrueBlue program that appeals to all types of JetBlue customers.
Essential Responsibilities:
- Plan member benefits for TrueBlue and Mosaic customers within the TrueBlue loyalty program
- Develop benefit mix across various JetBlue co-branded credit cards
- Analyze usage and cost/benefit of existing and newly proposed TrueBlue member benefits
- Work with internal matrix partners to ensure benefits are built sustainably and properly communicated to customers
- Identify and analyze industry trends and benchmark TrueBlue against competing programs to ensure competitiveness
- Evaluates and recommends new ways to create customer loyalty
- Take a significant role in the development of crewmembers to support their engagement, growth, and goal achievement
- Other duties as assigned