Job Description

The Head of Social leads MOVE’s social media strategy across platforms, building a high-impact, culturally relevant social presence that strengthens brand connection and drives engagement.

This role is for a senior social leader with strong agency experience, who has run successful large-scale brand accounts and knows how to scale social content across multiple spanets and cultures.

The role owns MOVE’s regional social direction and works closely with overseas spanet teams to ensure content is locally relevant while staying aligned to a unified brand vision.

Key Responsibilities1. Social Strategy, Direction & Positioning

• Define MOVE’s overall social strategy, roadmap, and priorities

• Translate brand and business objectives into clear social frameworks and platform strategies

• Establish MOVE’s social voice, tone, and personality across all channels 

• Ensure social content remains distinctive, relevant, and on-brand across regions

2. Content System & Creative Leadership

• Own MOVE’s end-to-end social content system, including

• • UGC curation and licensing

  • Original content creation

  • Creator and brand collaborations

  • Set creative direction, content pillars, and platform-native formats for social 

  • Ensure content is culturally relevant, platform-native, and algorithm-aware

  • Lead trend identification and rapid response across spanets

3. Platform Growth & Performance

• Own platform strategies for TikTok, Instagram, and emerging channels

• Define and track social KPIs across engagement, reach, views, and growth

• Lead regular performance reviews and optimisation decisions

4. Campaigns, Activations & Partnerships

• Lead social execution for key campaigns, launches, and brand moments

• Oversee creator, KOL, and brand partnership strategies on social

• Work cross-functionally to integrate social into broader spaneting and brand initiatives

5. Team Leadership & Ways of Working

• Lead, coach, and develop the social team across content creation, curation, collaboration, and community

• Set clear workflows, briefs, and approval processes

• Build a high-performance, fast-moving team culture

Experience

• 7-10 years experience in social, content, or digital leadership

• Strong background in creative or social agencies

• Proven experience managing regional or multi-spanet social accounts

• Deep understanding of regional social behaviours, trends, and cultural nuances

• Experience working with overseas teams across different spanets

• Comfortable balancing global brand consistency with local relevance