Position Summary
JetBlue’s Digital Booking team leads the product efforts behind our booking flow – one of our customers’ primary starting points to their JetBlue experience. As a multifaceted team, we work with our customers to empathize and prioritize their needs through human-centered design while considering the larger corporate strategy. Our team continues our evolution to adopt the best digital product practices including a focus on thoughtful design.
The User Experience Researcher (UXR) Digital Booking uncovers user insights using both qualitative and quantitative research methods within the JetBlue Booking flow. In collaboration with product managers, engineers, designers, and stakeholders, this role shapes the future customer booking experience. The UXR applies their expertise in research methods and design to develop, execute, and document studies that guide product development, while also assessing the efficacy of existing systems. Their insights guide the team (and beyond) to deeply understand the needs, desires, motivations, frustrations, and abilities of our customers.
At JetBlue, our User Experience Researchers – regardless of level – are forever curious, empathic, self-driven, and committed to delivering a delightful data-driven customer experience.
Essential Responsibilities
- Design, organize and implement user research projects (such as A/B tests, field studies, user surveys, contextual inquiry, accessibility usability testing, user interviews and moderated and unmoderated usability tests) to uncover both foundational and evaluative insights.
- Partner with product managers, designers and other stakeholders to prioritize research efforts and guide product development and feature refinement.
- Collaborate with cross-functional teams and business partners to understand complex business requirements and incorporate them into research studies.
- Create and maintain a system of documentation and communication to effectively share research findings with designers, developers, product managers, and other stakeholders.
- Proselytize current industry best practices, trends and advancements in user experience research methodologies and incorporate innovative techniques into research to gather customer insights.
- Maintain our team’s user research platform including internal and external partners.
- Identify, recruit, and engage with participants, including those who use assistive technologies, to ensure the correct target audience is reached for research studies.
- Perform other duties as assigned.